Retail Site Analytics - Financial Services

Client:  Banking & Financial Services Customer (undisclosed, at their request)
Goal: Provide location intelligence tools to improve retail site analytics capabilities.

Services Provided:  This customer licensed our Performance Atlas product which has been used daily by an expanding number of internal customer groups since 2009.  Their individually tailored Performance Atlas includes resources to support:

  • Site selection and comparison for retail branches, commercial branches, ATMs, and other assets
  • Site scoring tools
  • Customer analysis and segmentation tools
  • Competitive analysis
  • Localized consumer potential and sales forecasting


Key Technologies:  GIS Hosting, Performance Atlas, Microsoft SQL Server, SQL Server Analysis Services, SAS