Retail Site Analytics - Financial Services

Client:  Banking & Financial Services Customer (undisclosed, at their request)
Goal: Provide location intelligence tools to improve retail site analytics capabilities.

Services Provided:  This customer licensed our Performance Atlas product which has been used daily by an expanding number of internal customer groups since 2009.  Their individually tailored Performance Atlas includes resources to support:

• Site selection and comparison for retail branches, commercial branches, ATMs, and other assets
• Site scoring tools
• Customer analysis and segmentation tools
• Competitive analysis
• Localized consumer potential and sales forecasting

Key Technologies:  GIS Hosting, Performance Atlas, Microsoft SQL Server, SQL Server Analysis Services, SAS

Mobile GIS for Transportation

Mobility is a fundamental and pervasive need among departments of transportation, yet developing sound and comprehensive programs for identifying, assessing, and implementing suitable technologies to support mobile workers is still a to-do list item for many organizations.  Rapid changes in technology, variety in usage needs and positional accuracy requirements, and a bewildering number of potential mobile devices are among the challenges which have stalled progress in this area.
The Oregon Department of Transportation (ODOT) recently engaged the Gartrell Group to help devise a strategy to better equip their mobile workforce and to more systematically and proactively assess, assimilate, and leverage emerging mobile capabilities as an agency.  This Mobile GIS Needs Assessment project involved:

• Performing a needs assessment involving mobility stakeholders throughout the agency.
• Reviewing the application of mobile technologies among peer agencies and other organizations with similar practice areas
• Segmenting mobile technology users and potential users based on affinities in their intended usage, positional accuracy requirements, technical proficiency, form factor preferences, and other workflow details
• Reviewing relevant case studies
• Identifying and matching promising mobile technologies to leading use cases / use case categories which emerged in the needs assessment.
• Developing detailed findings and recommendations.
• Providing follow-on guidance in the design and implementation of an ongoing Mobile GIS Research & Development initiative focused on identifying, assessing, and integrating mobile tools and techniques to continually enhance the mobility and informational capabilities of the DOT.

Virtual USA Emergency Response Prototype

Virtual USA is the Department of Homeland Security’s (DHS) effort to coordinate development and integration of geospatial tools at all levels of government. DHS selected Multnomah County to prototype a “Common Operating Picture” emergency response platform for Oregon and the Pacific Northwest.
The Gartrell Group has partnered with the County in the design and development of the “Bridge” platform, which integrates a real-time view of incidents and resources with an extensive suite of specialized tools and data to equip users to better plan, coordinate, and execute their response to everyday incidents and major crises alike.  Version 1 of Bridge has recently migrated to production status at the County and is now being rolled out to stakeholders across the region.

Key features of the Bridge platform include:

• Mobile capabilities which allow first responders and field personnel to increase the situational awareness of other Bridge users by submitting updates directly from the field.
• Capabilities to dynamically integrate diverse forms of data, including a variety of data services and AVL and vehicle routing data.
• Role-based access to data and system capabilities.
• Collaboration tools which allow users in different locations to mutually develop and share a response plan or map, drawing and adding data and features and witnessing one another’s gestures and updates in real-time

We will start work with the County shortly on Version 2.